Job Board Description Best Practices - Use Positive Language & Avoid Negatives

Job Board
11.28.2016

written by

You can not, you will not, you should not are all terrible phrases that need to be avoided. More deceptive terms that can cause problems include you will, you must, and you are required. Those are all limiting terms that cast a negative connotation on the opportunity that you are presenting.

Instead use empowering language. Tell people what they can do, let them know about their options, and emphasize the freedom they will have to handle their daily tasks.

Bad: 3 - 5 years of web development experience is required.
Good: Seeking an experienced web developer to join our team.

Bad: Senior software engineer needed to develop and maintain our enterprise products.
Good: Work on products that will be used by millions of people.

Job Board Description Best Practices

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