Diversity in the workplace. For some people, it’s enough to say it’s the right thing to do. But there are studies that show that teams that are inclusive — meaning people don’t have to be different on the outside from the inside to fit in — make a difference that results in more innovation and more money.
When you have a diverse and inclusive team, you get different approaches to goals and you have a broader set of knowledge and experience. As a result, you are more likely to innovate. Yes, there are plenty of companies making money hand over fist without diverse teams. Imagine what they could do with them.
At Asana, we wouldn’t say we are successful yet, but we believe we’re on the right track. This is a mission for us, and we are still making progress. It’s really easy to talk loftily about what you’re trying to achieve, but it’s not useful unless you are comfortable doing it. So we are trying to ground our efforts in data to determine what really works. Our product makes it easier for teams to track their work with greater clarity, accountability, and efficiency, so tracking and measuring our diversity tactics is second nature to us.
From the start, your company needs to ensure that its culture is absolutely encouraging for any underrepresented group — women, minorities, anyone who is qualified to do the job. If you’re not seeing qualified candidates for your positions, look at yourselves instead. Before a software engineer applies for a position anywhere, they look closely at the job description and the company. But they also look at the company culture, both online and in the real world. Every employee is a walking ad for your company. What message are they sending?
The companies that leading candidates want to connect with are those where they feel they can not only do the work and ship products, but find a space in which to thrive and grow. Are there management opportunities? Is there active mentoring to turn today’s coder into tomorrow’s VP of Engineering or CTO or CTO? And whether or not they plan to start a family, your family leave policy will tell them something about how much the company values long-term employees. Most of all, if they’re not seeing anyone from an underrepresented group in a place they would like to be at the company, they may not even apply.
Diversity policies can’t just be bold statements on your About Us page. The need to be actively encouraged. At Asana, we offer mentoring and coaching to staff at all levels, so as we grow, our experienced staff will grow with us.
We’ve tried many things to see if they will improve our recruitment and retention of employees from across the range of potential applicants. Some things work notably well. First, we encourage interviewers not to focus on resumes. Assume that anyone making it to the interview stage has the relevant checkboxes you would find on a resume. Instead, get straight to the point and probe them about their skills, and about what they have already done and built. Students may not have had a place to show off their accomplishments outside of their transcripts, so it’s up to the interviewer to find out what they might have done in school besides ace tests. Did they build something, or contribute to an open-source project?
We don’t remove names from resumes to hide gender or possible ethnic backgrounds. We do reach beyond the standard A-list of schools. A name-brand university like Harvard or MIT might have a diverse student body, but focusing on the big names overlooks schools like Harvey Mudd, which has an excellent computer science department, and an unusually high percentage of women coming out of that curriculum. We look at what they actually learned and built.
Software engineers can largely be evaluated on the basis of their code, something less true or not true for other roles in a company. We take advantage of that opportunity: As a first step, we do blind, anonymous code evaluations without any identifiable candidate data on them.
We encourage gender-neutral pronouns, a potential source of bias even among people who think they have none, from our internal feedback on candidates. Everyone is referred to as “they” or “them.”
We use https://interviewing.io/ to remove gender and ethnic clues even from phone screens. Interviewers can’t make out the candidate’s true vocal tone, or hear regional accents that might bias them. After all, don’t we all have accents?
At the big-picture level, we work with organizations like Project Include and Founder’s Commitment to develop and share best practices with other companies. Far from being a distraction, diversity recruitment, and retention practices have the potential to make our industry even more gravity-defying, more disruptive to outdated ways, more mind-bogglingly profitable than it already is.
We’re proud of the culture we’ve created at Asana, and the people we’ve attracted to work here when they have so many other options. But no one firm is going to figure it out by themselves. As engineers, we focus on data and metrics to determine what works and what doesn’t, and we document and share our best practices as proof to others that our success — or at least, our progress — offers reproducible results.
This is the first in a three-part series by Hackbright Academy on how to implement diversity in software engineering teams, by leaders at successful companies.
About The Author
Sonja Gittens Ottley is Diversity & Inclusion Lead at Asana, where she’s responsible for crafting the company’s strategies for recruiting employees from underrepresented groups and creating an inclusive environment that allows them to thrive. Prior to her roles in diversity & inclusion at Asana and at Facebook, she was global policy counsel for Yahoo’s Business & Human Rights Program. She is a native of Trinidad & Tobago. Sonja, an attorney by training from Trinidad and Tobago, joined Asana a year ago, after over a year as Facebook’s global diversity program manager, and nearly ten years at Yahoo before that. Follow her on Twitter at @SonjaOttley.
About The Source
Hackbright Academy is the leading engineering school for women in San Francisco dedicated to closing the gender gap in the tech industry. Learn more about our full-time software engineering fellowship, Intro to Programming night courses, volunteer mentor opportunities, and how to partner with us to hire female software engineers and #changetheratio of women in tech!